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Hey! I'm Steven.

Product design lead at KPMG UK, growing the design function and exploring AI-assisted product development.

Based in the UK · Designing products at KPMG since 2022.

I'm exploring AI-assisted engineering — vibe coding prototypes and building reusable starters to make our product team AI-native.

prototype-starter

A ready-to-go workspace for building testable prototypes with AI-assisted development. Clone it, follow the playbook, ship something real.

product-workspace

Design-to-dev workflow and product templates. Playbook coming soon.

Recent prototypes

Built solo with AI tooling — each one ships.

  • OCT, 2024 - CURRENT

    Product Design Lead, KPMG UK

    Leading and growing a product design team within KPMG UK's Tax Technology practice. Setting the design direction across a portfolio of internal and client-facing products, embedding design thinking into engineering workflows, and championing AI-assisted development to accelerate delivery.

  • OCT, 2022 - 2024

    Product Designer, KPMG UK

    Established and grew a product design function from the ground up, introducing a design system that reduced handoff time by 66% and accelerated product launches by 75%. Drove a 75% improvement in launch speed and reshaped the experience across the entire product suite into a cohesive, modern standard.

  • FEB, 2020 - SEP, 2022

    Senior Product Analyst, KPMG UK

    Standardised our client onboarding to simplify processes and serve a wider audience. Led the design and delivery of a digital service portal which guides our servicing teams through the onboarding processes, integrating with our CRM - MSDynamics, reducing admin and ensuring data accuracy and improved client management. Boosted team morale and knowledge sharing through a bi-weekly skill share program.

  • SEP, 2018 - FEB, 2020

    Product Analyst, Tesco Bank

    Delivered on multiple projects like the Savings Comparison Tool and revamped Clubcard & Travel Money features, making financial decisions easier for millions. Championed a database solution saving content creators an hour per rate change, and streamlined teamwork for faster product delivery.

  • Partner Tax Tech & Innovation

    OD

    Hugely impressed by your commitment, approach and methodology. The design/UX work you've done during your time with us is fantastic, enabling us to build a consistent experience across our product suite.

  • Director Tax Tech & Innovation

    JR

    Steven's a creative force, constantly devising modern designs with a user-centric approach. He's revamped the portals for a contemporary and personalised feel, showcasing his keen understanding of user experience.

  • Product Owner

    SK

    Steven brings a rare blend of creativity and structure. His designs are not only visually compelling but also deeply considered from a user and business perspective. A real asset to any product team.

  • Lead Software Engineer

    SB

    Your Figma mockups, crafted with a keen eye and analytical mind, have been instrumental in APEX development. Your approachable nature fosters collaboration, with junior team members readily seeking and receiving your valuable insights. You're also open to feedback, making you a true asset.

  • Senior Software Developer

    SJ

    Steven's deep business knowledge and analytical skills shaped our product during Research & Design. He seamlessly filled the vacant product owner role, perfectly bridging business and development. He really went above and beyond.

  • Senior Business Analyst

    RJ

    You always go over and above what you need to do to help make the project function in the best way possible. Your mock ups, usability studies and demos are excellent. The business area really like this approach.

Outside of work, I'm either gigging, playing 5-a-side football, or hanging out with my partner and dog.

Playing bass on stage
Recording in the studio
Night out
Reggie the French Bulldog
5-a-side football champions
Band with the crowd at Oran Mor

The best design work happens when you can bridge the gap between a messy problem and a clear, well-sequenced plan.

Design philosophy

Interactive mode

Moog Playground

On a tablet or desktop, this site switches into a synth-inspired mode — playable keys, basslines, and a guided tour of the work. Widen the window or come back on a larger screen to try it.

Field notes from designing with Claude, Cursor, and a stack of AI skills.

Want to collaborate or chat about design?

I'm always happy to connect — whether it's about a project, a role, or just swapping ideas.

Tools I use

Steven Dempster

© 2026 Steven Dempster